Brand a Beer
For this project, the task was to brand a beer. I planned to design a beer that symbolizes togetherness, which led me to the idea of linking the product with festivals, as festivals are the best time to bring people together. My inspiration came from the top three festivals in India: Diwali, Holi, and Navratri. I conducted thorough research on the elements related to these festivals for my designs and tried to incorporate color psychology into my palette.
Role: Art Director, Graphic Designer, Brand Designer
Introducing "Utsava"—a beer brand infused with the spirit of Indian festivals! With brews inspired by Diwali, Holi, and Navratri, each sip is a celebration in itself. Experience the vibrant vibes of festivities, cruelty-free and vegan, for all to enjoy. Let every can be a nostalgic journey, bringing joy and memories to every sip. Cheers to Utsava, where every moment is a party!
