Hey you...
Psst! You're amazing, don't forget it!
Rare Beauty, founded by Selena Gomez, aims to redefine beauty standards and promote inclusivity and mental health awareness.
Launched in September 2020, it has gained a substantial following among Gen Z and Millennials due to its focus on self-acceptance and the celebration of individuality. Rare Beauty is committed to creating a space where makeup and mental health go hand-in-hand. The brand's emphasis on inclusivity, offering a wide range of shades for various skin tones, and celebrating diversity in beauty contribute to its appeal.
Role: Copywriter, Art Director, Campiagn Strategist, Researcher
"Our goal is to raise awareness about mental health issues and promote self-care practices among young adults through a data-driven digital campaign, using data for tailored messaging. Collaborate with professionals and influencers. Engage on social media platforms."
Strategy
Get: Gen Z and Millennial Women aged 21-35 who struggle to feel confident in their own skin.
To: Embrace and amplify their unique features
By: Showcasing real users who integrate our product line into their daily regime.
Because: Gen Z and Millennials are redefining positive beauty standards
Team: Aashi Methi, Tonya Thomas, Chelsea Washington